Solar industry specialists only

Your website
should bring you clients.
Not just exist.

I build websites for solar panel installers, designed with one single goal: generating quote requests. Not showcase sites. Commercial tools calibrated for your industry.

Exclusive solar industry specialization
Mobile first, fast, contact-oriented
Three plans tailored to every need

Most solar panel installers
have a serious online problem.

It's not their fault: solar installation is a technical, hands-on business. The website has been left behind. Yet today, before calling, your potential client searches for you on Google.

Invisible online

The website doesn't rank on Google, or appears so low it's never visited. People searching for an installer in your area find your competitors.

Zero web inquiries

The site receives visits, but generates no leads. It lacks a structure built to convert: no strategic form, no call to action.

Word of mouth only

It works, but it depends on others. Every time a long-time client stops sending referrals, the flow stops. Your site should work for you even at night.

No service pages

Residential, commercial, storage: different services with different clients. A generic site speaks precisely to no one.

Broken on mobile

70% of searches happen on mobile. A non-optimized site loses users in the first three seconds.

Poor credibility

An outdated or confusing site communicates carelessness, even if the company is professional. First impressions form in 50 milliseconds.

These problems aren't solved with a generic website. They're solved with a site designed specifically for the solar industry, with a structure focused on one result: the lead.

Let's talk now

A generic website
is no longer enough.

A generalist web designer can build a technically correct site, but doesn't know the difference between a 6 kW and a 100 kW system, doesn't know how to structure a commercial proposal for a building, doesn't understand the concerns of a business owner who wants to know the payback period before even asking for a quote.

I do. I have a background in computer engineering with a specialization in business sustainability. I work exclusively with solar companies, for a precise reason: vertical specialization produces results that generalism cannot.

The site I build for you speaks your client's language. It anticipates their objections. It naturally guides them toward contact.

See what I build

Contact-oriented

Every element of the site is designed with one purpose: bringing you quote requests.

Engineering approach

No creative improvisation. Method. Structure. Every choice has measurable logic.

Measurable growth

Google Analytics, Search Console, form tracking: you always know how many leads come from the site.

What's included in
the site I build for you.

Not a tweaked template. A site built from scratch, with a structure designed for your type of clientele and your specific services.

Pages included in the site

  • Professional homepage

    Structure with headline, value proposition, featured services and a well-positioned primary CTA.

  • Residential solar

    Dedicated page for residential installations, focused on end-client questions and concerns.

  • Commercial solar

    B2B page for warehouses, farms, SMEs. Completely different language and focus.

  • Battery storage systems

    Dedicated page for batteries and storage systems, with a clear explanation of benefits.

  • Quote request

    Structured form to collect qualified leads, with map and WhatsApp button.

  • Portfolio

    Section to showcase completed installations, with gallery and project cards.

Included in every project

  • Mobile first design
  • WhatsApp button
  • Google Maps
  • Quote request form
  • On-page SEO
  • Google Analytics 4
  • Google Search Console
  • GDPR Privacy & Cookie Policy
  • SSL HTTPS
  • Speed optimization
  • Browser compatibility
  • Usage guide

Available add-ons

  • Custom FAQ section
  • Google Business Profile
  • SEO copy for inner pages
  • Booking system integration
  • Monthly maintenance (€19/month)

How it works in three steps

Initial consultation

We talk about your services, your area, your typical clients. I understand how you work before designing anything.

Design and development

I build the site with structure, copy and design oriented to your niche. I show you progress before going live.

Launch and go-live

We go live, set up Analytics and Search Console, and the site starts working for you.

This service is right for you if:

  • You install or sell residential or commercial solar systems
  • You have an old, absent or non-converting website
  • You want to stop relying solely on word of mouth
  • You want a serious, professional online presence
  • You're looking for someone who knows the industry, not an improviser
  • You want to know exactly how many leads come from the web

It's not right for you if:

  • You operate in a sector other than solar
  • You only want a showcase site with no commercial goals
  • You're not willing to provide materials and information about your business
  • You want something ready in 24 hours with no process at all
  • You have no interest in measuring the site's results

Choose the plan
that fits your situation.

There's no single right solution for everyone. That's why I've structured three alternative plans, each designed for different needs and investment capacity.

One-time purchase
1.800 one-time

The site is yours. Pay once, own it forever.

  • Complete custom website
  • Quote-oriented structure
  • Dedicated service pages
  • Contact form and WhatsApp
  • Google Maps integrated
  • On-page SEO, Analytics, Search Console
  • Mobile first, fast, HTTPS
  • Delivery in 3-4 weeks

Optional maintenance: €19/month

Updates, backups, technical monitoring. Optional.
Free site + commission
0 upfront

I take the initial risk. You pay me a percentage of results.

  • Site built and published at no cost
  • Same quality as paid plans
  • Management and maintenance included
  • Lead tracking from the site
  • Commission only on generated clients
  • Zero financial risk for you

8% commission on every client acquired through the site

Leads are trackable. Minimum 24 months. Precise terms are contractually defined before start.

The three plans are mutually exclusive — you choose one. There's no universally correct answer: it depends on your situation, your cash flow, your risk tolerance. If in doubt, write to me and we'll figure it out together.

Who's behind this service.

My name is Antonio De Chiara. I hold a degree in Computer Engineering and work as a business consultant (ATECO 702009), with a specialization in business sustainability and a background in stakeholder network management in the energy sector.

I chose to focus exclusively on solar installers because I know the industry deeply. I know how an installer talks. I know what concerns a client evaluating a system. I know how to structure a page that answers the right questions at the right time.

I'm not an agency. I don't manage twenty different sectors with twenty interchangeable templates. I do one thing and I do it carefully: build websites that help solar installers receive more quote requests.

"Specialization is not a limitation. It's a quality guarantee for those who choose to work with me." — Antonio De Chiara
Write to me directly

What installers who work with me say.

★★★★★
"This section will be updated with the first clients' testimonials. If you're among the first to contact me, you could be the first to appear here."
Your name Solar installer
★★★★★
"Reserved spot. The first real testimonials will be published as soon as the first projects are completed."
Coming soon Solar installer

Answers to the questions
I'm asked most often.

Yes, exclusively. I don't accept projects in other sectors. The choice is intentional: specialization allows me to offer something a generalist cannot — real knowledge of the industry, the target audience, and the right language.

It's built from scratch. I don't use paid templates or drag-and-drop platforms. The code is hand-written, which guarantees speed, cleanliness and full customization.

On average 3-4 weeks from contract signing and material delivery. The timeline depends on project complexity and how quickly you provide the necessary information.

Yes. The three plans are designed for different needs. In the initial consultation we identify together which one makes the most sense for you.

Technical monitoring, regular backups, security updates, uptime verification. It does not include structural changes or content updates.

Every lead coming through the form or WhatsApp is recorded with date and contact details. The precise terms are contractually defined before the start.

It depends on the plan. The one-time purchase has no binding term. The subscription and commission plan have a minimum of 24 months.

Yes, it's mobile first: designed starting from the mobile version. This is also how Google evaluates sites for ranking.

Yes. The site is built with a modular structure that allows adding pages and features at any time.

Not directly: I focus exclusively on the site and its organic optimization (SEO). However, a well-structured site is the indispensable prerequisite for any advertising campaign to work.

Let's talk about what
your company needs.

The initial consultation is free and with no obligation. Tell me about your services, your area, your goals. We'll figure out together if this service is right for you and which plan makes the most sense for your situation.

* Required fields. I reply within 24 business hours. Your data is never shared with third parties.

Prefer to write directly?

a.dechiara@clientiperfotovoltaico.it